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Jakarta, Media Indonesia Raya – Pengembangan kawasan properti Parkland Podomoro Karawang yang merupakan Masterpiece Agung Podomoro, terus dijalankan secara progresif. Langkah konkrit yang dilakukan yakni membangun area bisnis dan komersial La Promenade, Shophouse paling prospektif di Karawang, Jawa Barat. Kehadiran La Promenade akan melengkapi dan memperkuat sektor komersial di wilayah Karawang yang kini berkembang pesat, ditopang ketersediaan infrastruktur dan konektivitas yang dikembangkan oleh Pemerintah Karawang.
General Manager of Regional Marketing Parkland Podomoro Karawang Tedi Guswana menyatakan Karawang memiliki potensi besar sebagai tujuan pengembangan kawasan bisnis, komersial dan residensial. Sebagai The New Central Business District (CBD), La Promenade akan memberikan warna dan value yang baru untuk masyarakat khususnya di wilayah Karawang, terutama para investor yang berencana mengembangkan usahanya dan memilih La Promenade sebagai lokasi bisnis yang menjanjikan dan bernilai tinggi.
“Kami bersyukur dapat memperkenalkan La Promenade, kawasan bisnis dan komersial Parkland Podomoro Karawang yang akan segera menjadi land mark dan ekonomi baru di Karawang, Jawa Barat. Dengan pertumbuhan penduduk yang meningkat setiap tahunnya di Karawang, potensi pasar akan terbuka luas sehingga kegiatan ekonomi menjadi bertambah khususnya di sektor komersial yang menyediakan barang dan jasa, dan telah menjadi kebutuhan utama masyarakat,” kata Tedi dalam acara peluncuran La Promenade di Karawang, Jawa Barat (6/8).
Berdasarkan data BPS, jumlah penduduk Kabupaten Karawang tercatat 2,5 juta jiwa pada 2022 dengan tingkat pertumbuhan penduduk sebesar 1,5 persen. Di sisi lain, laju pertumbuhan ekonomi Karawang mencapai 6,31 persen atau lebih tinggi dari rata-rata pertumbuhan ekonomi nasional sebesar 5,31 persen.
Laju pertumbuhan penduduk yang disertai dengan geliat ekonomi Karawang turut menciptakan demand properti yang tinggi. Di luar sektor manufaktur, perkembangan properti di Karawang menjadi salah satu sektor kunci pertumbuhan ekonomi daerah. “La Promenade akan menjadi katalisator pertumbuhan ekonomi di wilayah Karawang dan nasional,” jelas Tedi.
Disampaikan Tedi, kehadiran area komersial La Promenade juga membuka peluang investasi bisnis dengan imbal hasil yang menguntungkan. Tedi mengatakan dengan captive market yang luas sebanyak lebih dari 2.500 rumah, area komersial ini memiliki potensi investasi yakni capital gain mencapai 20% per tahun dengan yield 4% per tahun. Tidak hanya itu, kehadiran kereta cepat Jakarta Bandung yang akan segera dioperasikan dalam waktu dekat, akan mendukung pebisnis membuka market di La Promenade dan memberikan nilai investasi secara jangka panjang.
Manager Marketing Parkland Podomoro Karawang Ibah Djauhari memproyeksikan area bisnis dan komersial sebagai ruang untuk komunitas dapat berkumpul dan bersosialisasi, karena dilengkapi dengan ruang publik seperti taman, plaza, dan area lainnya yang dapat mendukung interaksi sosial masyarakat.
Dalam pengembangannya, La Promenade dibangun dengan sentuhan nuansa Eropa seperti namanya yang berasal dari Bahasa Perancis yang berarti “jalan-jalan”. Nuansa Eropa sengaja dihadirkan ke dalam shop house agar setiap pengunjung La Promenade dapat merasakan suasana layaknya berpergian ke Eropa.
La Promenade terdiri dari 59 unit ruko dengan berbagai tipe yang dilengkapi berbagai keunggulan mulai dari ketersediaan green belt, desain fasad terbaru Agung Podomoro, ROW jalan yang lebar yakni 10 – 12 meter, dan terkoneksi dengan jalur pedestrian. “Seluruh area komersial dapat diakses dengan berjalan kaki dan nyaman, dengan lokasi yang strategis karena menjadi penghubung dari tiga akses prima di Kota Karawang yakni jalan interchange, akses alun – alun Karawang, dan akses menuju kawasan perumahan Grand Taruma. Traffic ini akan sangat membantu bisnis dan komersial di La Promenade,” kata Ibah.
Antusiasme investor terhadap area bisnis dan komersial Parkland Podomoro Karawang juga sangat tinggi, yang terbukti dari terjualnya seluruh unit yang dipasarkan pada penjualan tahap satu dalam waktu satu minggu. “Saat ini kami telah membuka 10 unit tahap kedua dan hanya tersisa beberapa unit. Kami melihat investor dari kalangan pebisnis tertarik untuk membuka bisnisnya di sini sehingga kami tidak membatasi tenant apapun yang ingin bergabung,” ujar Ibah.
Ibah menambahkan, pembangunan area komersial ini akan terus berjalan seiring dengan pengembangan proyek Parkland Podomoro Karawang secara keseluruhan. Adapun, progress pembangunan area bisnis dan komersial telah berjalan pada proses pembangunan infrastruktur dan diproyeksikan pembangunannya selesai tepat waktu sesuai rencana. “Kami juga akan terus berinovasi untuk menghadirkan area komersial yang lebih convenient bagi para penghuni maupun pebisnis yang berinvestasi di Parkland Podomoro Karawang,” jelasnya.(Win/Red)
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